Pure Sunshine Westside Portfolio

Host Onboarding Kit

SunshineTee Co.

Welcome to Pure Sunshine.

We’re so excited to have you joining us as a host and community experience leader for the Pure Sunshine Westside portfolio. This role is more than hosting events — you are helping create intentional spaces where people can slow down, reconnect with themselves, and experience wellness in a way that feels approachable, beautiful, social, and memorable.

At SunshineTee Co., we believe self-care should feel sustainable, soft, and accessible. Everything we create is centered around helping people build balance 3 minutes at a time.

As a Pure Sunshine host, you become an extension of that mission.

About SunshineTee Co.

SunshineTee Co. is a Los Angeles-based wellness brand focused on intentional living, emotional wellness, creativity, and self-care.

Historically, SunshineTee Co. operated primarily in the B2B (business-to-business) and wholesale space, partnering with companies, schools, organizations, and community-based initiatives. Through workshops, planners, wellness products, educational resources, and activation experiences, the company built a reputation for creating thoughtful, emotionally resonant experiences centered around balance and well-being.

At the beginning of 2025, SunshineTee Co. officially entered a new season of growth through a major brand reintroduction and expansion into the B2C wellness market.

This new chapter focuses on:

```
Community wellness activations
```
```
Paint & Sip experiences
```
```
Intentional social gatherings
```
```
Nervous system-centered wellness
```
```
Creative self-care
```
```
Wellness products and planners
```

Lifestyle and emotional wellness experiences

```
Soft living and intentional routines
```

Our audience is primarily women, millennials, and Gen Z looking for more balance, peace, creativity, structure, emotional regulation, and meaningful connection in their everyday lives.

Our events are designed to feel:

```
Warm
```
```
Elevated
```
```
Intentional
```
```
Social but grounding
```
```
Aesthetic but welcoming
```
```
Emotionally safe
```
```
Inspirational
```

We are building a wellness ecosystem where art, community, self-care, and lifestyle intersect.

Our Core product ecosystem

As a host, it is important to understand the broader SunshineTee Co. ecosystem because every event serves as both a community experience and a brand touchpoint.

Our primary offerings currently include:

Wellness & Lifestyle Products

```
Guided planners
```
```
Journals
```
```
Coloring books
```
```
Digital wellness tools
```
```
Habit and consistency systems
```
```
Emotional wellness resources
```

Community Experiences

```
Pure Sunshine Paint & Sips
```
```
Wellness Retreats
```
```
Creative self-care activations
```
```
Vision Board Planning
```
```
Collaborative brand/community events
```
```
Lifestyle-centered wellness programming
```

Brand Philosophy

Our philosophy centers around creating sustainable balance through small intentional actions.

You’ll often hear us reference:

“Balance 3 minutes at a time.”

That philosophy should show up in the way we host events, engage with guests, create atmosphere, and communicate online.

Your Role: Pure Sunshine Westside Portfolio Manager

You will serve as the lead host and relationship manager for the Pure Sunshine Westside portfolio.

This portfolio focuses specifically on Westside Los Angeles neighborhoods including:

```
West Hollywood
```
```
Beverly Hills
```
```
Culver City
```
```
Mid-City adjacent areas
```
```
Century City
```
```
West LA
```

Neighboring lifestyle-centered communities

This role combines:

```
Event hosting
```
```
Community management
```
```
Venue relationship management
```
```
Brand representation
```
```
Guest experience coordination
```
```
Light partnership development
```

Social media/community engagement support

You are one of the primary faces of Pure Sunshine within this market.

Portfolio Structure

Initially, your portfolio will consist of up to 5 venues.

We intentionally start smaller so hosts can:

Learn the operational flow
Build confidence
Develop strong venue relationships
Create consistency with guests
Understand the Pure Sunshine hosting style
Become comfortable managing multiple activations

As the portfolio grows, we’ll evaluate expansion opportunities together based on:

Comfort level
Capacity
Operational consistency
Venue success
Community growth

The long-term goal is to create a highly curated and recognizable Westside wellness experience ecosystem.

Current Recurring Partnership: SUR Restaurant Venue Overview

SUR Restaurant & Lounge is one of the most recognizable hospitality venues in West Hollywood.

Located on North Robertson Boulevard in West Hollywood, SUR is internationally known for its lush atmosphere, celebrity visibility, nightlife energy, and connection to Bravo’s Vanderpump Rules franchise.

The restaurant is owned by:

Lisa Vanderpump
Ken Todd
Guillermo Zapata
Nathalie Zapata

SUR has become a destination location because it blends:

Elevated hospitality
Pop culture recognition
Stylish ambiance
Social dining experiences
Strong visual identity

The venue itself is known for:

Romantic and eclectic interiors
Garden-inspired aesthetics
Moody lighting
Luxe lounge environments
High social media visibility
Strong tourist and local traffic

Why This Partnership Matters

The SUR partnership is important because it allows Pure Sunshine to position itself at the intersection of:

```
Wellness
```
```
Lifestyle
```
```
Creativity
```
```
Hospitality
```
```
Social experiences
```
```
Community building
```

This collaboration benefits both brands.

Benefits for Pure Sunshine

Increased visibility in the West Hollywood market

```
Access to lifestyle-focused audiences
```

Enhanced brand credibility through a recognizable venue

```
Organic social media exposure
```

Opportunity to build recurring community attendance

Ability to expand into additional hospitality partnerships

Benefits for SUR Restaurant

Daytime community activation opportunities

```
Increased weekend daytime traffic
```
```
Wellness-centered audience engagement
```
```
Additional food and beverage revenue
```

Positive community-oriented brand alignment

```
Expanded customer demographics
```
```
Consistent recurring programming
```

About the Pure Sunshine Paint & Sip Experience

Our Paint & Sip events are not traditional party-style paint nights.

They are wellness-centered creative experiences.

Guests attend to:

```
Relax
```
```
Regulate their nervous systems
```
```
Disconnect from stress
```
```
Connect with community
```
```
Explore creativity
```
```
Experience intentional self-care
```
```
Spend quality time with friends
```
```
Romanticize their lives
```

The atmosphere should always feel:

```
Welcoming
```
```
Calm
```
```
Elevated
```
```
Organized
```
```
Encouraging
```
```
Social without being overwhelming
```
```
Aesthetic and emotionally grounding
```

Hosting Expectations

As the host, your energy sets the tone.

Before Events

You are expected to:

Arrive early (always communicate w/ staff if you’re running late)

```
Confirm setup readiness
```
```
Coordinate with venue staff
```
```
Ensure materials are organized
```
```
Prepare check-in flow
```
```
Create a warm guest arrival experience
```
```
Capture light content when needed
```

During Events

You are expected to:

```
Welcome guests warmly
```
```
Introduce the event flow
```
```
Guide guest through activity
```
```
Maintain positive energy
```
```
Support guest comfort
```
```
Encourage participation
```
```
Assist with timing and transitions
```

Represent the Pure Sunshine brand professionally

Help create a safe and inclusive environment

After Events

You are expected to:

```
Support cleanup coordination
```
```
Gather feedback when appropriate
```
```
Help document event highlights
```
```
Note any operational improvements
```

Maintain strong relationships with venue staff

Community Building Expectations

We are not simply producing events.

We are building community.

A successful host helps guests feel:

```
Seen
```
```
Comfortable
```
```
Inspired
```
```
Welcomed
```
```
Connected
```

Many attendees come to our events looking for:

```
New friendships
```
```
Creative outlets
```
```
Stress relief
```
```
Intentional experiences
```
```
Wellness-centered environments
```

Your ability to create warmth and emotional safety is one of the most important parts of this role.

Brand Voice & Communication Style

Pure Sunshine communicates in a way that feels:

```
Conversational
```
```
Warm
```
```
Encouraging
```
```
Grounded
```
```
Intentional
```
```
Emotionally intelligent
```
```
Soft but confident
```

We never want our events or communication to feel:

```
Overly corporate
```
```
Pushy
```
```
Loud or chaotic
```
```
Gimmicky
```
```
Transactional
```

The feeling should always resemble:

“A conversation with an old friend who genuinely wants you to feel good.”

Social Media & Content Expectations

Social content is an important part of growing the Westside portfolio.

You may occasionally support with:

```
Event recap clips
```
```
Guest moments
```
```
Venue highlights
```
```
Atmosphere videos
```
```
Behind-the-scenes content
```
```
Community testimonials
```
```
Lifestyle imagery
```

Our visual identity focuses on:

```
Soft luxury
```
```
Warm lighting
```
```
Emotional storytelling
```
```
Wellness-centered aesthetics
```
```
Lifestyle experiences
```
```
Intentional moments
```

Growth Goals for the Westside Portfolio

Over time, the goal is to establish Pure Sunshine Westside as a recognizable wellness experience brand throughout the Westside Los Angeles market.

Growth priorities include:

```
Expanding recurring venue partnerships
```

Building consistent community attendance

```
Increasing social visibility
```

Creating emotionally resonant experiences

Developing strong hospitality relationships

Expanding into additional curated neighborhoods

This portfolio has strong long-term expansion potential.

2026 Pure Sunshine Paint & Sip Schedule

SUR Restaurant — Saturdays @ 12 PM
Upcoming Event Dates

June 20 @ 12 PM
July 18 @ 12 PM
August 15 @ 12 PM
September 19 @ 12 PM
October 17 @ 12 PM
November 14 @ 12 PM
December 12 @ 12 PM

These events are recurring activations designed to build:

```
Community consistency
```
```
Venue familiarity
```
```
Repeat attendance
```
```
Social visibility
```
```
Long-term brand recognition
```

What Success Looks Like

Success in this role is not just measured by attendance.

It is measured by:

```
Guest experience quality
```
```
Community retention
```
```
Venue relationship strength
```
```
Emotional resonance
```
```
Operational consistency
```
```
Positive atmosphere
```
```
Brand alignment
```

Growth opportunities created through relationships

We want guests leaving our events saying:

“I genuinely needed that.”

Pure Sunshine Westside Portfolio

Host Onboarding Kit

SunshineTee Co.

About SunshineTee Co.

This new chapter focuses on:

Our events are designed to feel:

Our Core product ecosystem

Wellness & Lifestyle Products

Community Experiences

Brand Philosophy

Your Role: Pure Sunshine Westside Portfolio Manager

Portfolio Structure

Current Recurring Partnership: SUR Restaurant Venue Overview

Why This Partnership Matters

About the Pure Sunshine Paint & Sip Experience

Our Paint & Sip events are not traditional party-style paint nights.

They are wellness-centered creative experiences.

Hosting Expectations

Before Events

During Events

After Events

Community Building Expectations

Brand Voice & Communication Style

Social Media & Content Expectations

Growth Goals for the Westside Portfolio

2026 Pure Sunshine Paint & Sip Schedule

What Success Looks Like

SITE MAP

FOLLOW

SunshineTee Co.